About the project:
Mph.bank is a new mobile bank that allows customers to save, manage, and grow money through a generous rewards program for referring friends.
The challenge was to create a unique brand in an already crowded marketplace. In order to stand out from the crowd, we wanted to introduce a quality the competition lacked, personality. At the end of the day, our goal was clear, create something that makes people happy.
The mph.bank website experience was our opportunity to bring the brand to life and truly feature the friendly aspect of the company. We chose a bright color palette, hand-drawn illustrations, and fun supporting doodles to help mph.bank feel approachable. By utilizing soft textures and organic, sketchy linework, we created a site that feels professional without being too corporate.
Deliverables:
🌞 Mph.bank Branding
🌞 Brand Illustrations
🌞 Responsive Web Experience
🌞 Promotional Video Animation
🌞 Brand Illustrations
🌞 Responsive Web Experience
🌞 Promotional Video Animation
Awards:
🏆 Judge's Choice Award 🥈 Silver ADDY for Online/Interactive 🥉 Bronze ADDY for Video Animations
Initial Concepts
Final Brand Assets
The Promotional Video
The goal for this video was to introduce the brand and walk new or potential customers through the perks they will receive from mph.bank.
The video process began with extensive storyboarding and writing of the video script. It was essential for the video to quickly help customers understand mph.bank without losing interest or getting overwhelmed with content. Additionally, we wanted the style of the video to embrace the theme of the brand. Each frame was hand-illustrated to keep with the playful aesthetic. The video needed to feel custom and unique, just like the experience customers will receive from mph.bank.
Special thanks to video animator: Gabriel Ball
