I created an animated holiday social graphic for Keeneland Racecourse, inspired by the racetrack’s iconic symbols. The concept features a collection of illustrated ornaments based on recognizable Keeneland elements, arranged on a festive background to celebrate the holiday season.
The visual style blends the brand’s traditional color palette with a playful illustrated approach to keep the art classic and celebratory. Subtle animation brings the design to life for digital applications such as email headers and social media, creating a warm seasonal message for Keeneland’s audience.
